What the New CAFE Standards Mean for Auto Buyers

White House Infographic, fuel economy standards

There has been a lot of news this week regarding the Environmental Protection Agency and National Highway Transportation Safety Administration issuing new Corporate Average Fuel Economy (CAFE) standards. The reports seem to suggest the government has gone lax on the issue of fuel economy because most Americans don’t seem to care about it.

One analyst, however, suggests the opposite may be true. Stephanie Brinley, a senior analyst at IHS Automotive, read the entire 1217-page midterm report that discussed the standards (something probably 99 percent of journalists didn’t do, including me).

She wrote in Forbes, “The (CAFE) standard and NHTSA projected figures for the 2025 model year targets, however, have now been revealed as a projection rather than a legal requirement. The report is supportive of the progress and direction of the existing standards. The agencies believe automakers can meet the challenge, and that consumers want it.”

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Bad Timing for the New Prius, But Does It Matter?

2015 Toyota Prius Five pic-5640244198888418979

Gas prices are low, hybrids have lost their luster, and competition is fierce for alternative-fuel cars. So now is a great time to introduce a hybrid, right?

There was a time when the Toyota Prius was the only option for buyers who wanted to advertise the fact that they love the environment. Celebrities and consumers alike proudly drove the efficient little soapboxes as a statement of being different.

Today things have changed, as relatively low gas prices and an influx of new hybrids, electrics, and diesels sit on dealer lots around the world while the Prius has lost favor among trendsetters.

Basically, the timing for an all-new Prius couldn’t be worse. You know who doesn’t care?

The all-new Prius.

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