The End of the Small Automaker?

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What if there were no more small automakers?

The automotive world continues to consolidate, and large automakers either push the smaller ones out of the market or swallow them up as part of an expanding empire.

It’s not too hard to imagine a world without small car companies, because they don’t have much of a presence in the United States. Suzuki left the market, Mitsubishi is a small player, and Subaru is only popular in cold climates. A few supercar manufacturers and startups exist to serve a tiny niche, but most of us are never influenced by their success or failure.

Recent news from the Toyota and Nissan camps demonstrates that carmaker consolidation shows no signs of slowing down.

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