If you’ve been hankering for a new Aston Martin that will fit your mid-executive budget, you might want to look at another brand or start making more money.
Aston Martin won’t follow in the footsteps of Porsche and Maserati by adding a lower-priced car. At least not yet. The temptation to chase sales by adding a more attainable model is intense, but Aston intends to stay the course and offer only premium supercars to the world’s wealthiest car buyers.
Rather than increasing sales with a lower-priced car, Aston wants to increase volume by opening more stores.