Cars as Symbols of Wealth and Power

Hummer

What cars stand for or symbolize in their owners’ minds can be very different from how others perceive those vehicles.

The classic example would be the Hummer. A large number of these were sold—not for off-road, work-truck use, but to make a statement about the driver’s testosterone level. Like NFL players, they were big, strong, powerful and overweight.

They were also heavy polluters, got DOT safety exemptions and an unfair tax deduction for their owners. They made a lot of other drivers angry.

One of our frequent commenters, panayoti, put some thoughts together (see comment #5 here) on why those who buy luxury SUVs (land barges) should be perfectly able to choose and drive what they want without getting dumped on.

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