Kia’s New Ads: Best Ever?

2017-kia-sorento

Name two things that are now nearly unrecognizable from their humble beginnings.

Here are mine:

Video games and Kia.

You may not believe this, but I haven’t played a video game since roughly Madden 2005. Before that, my favorite video game was Tecmo Bowl. No joke.

So seeing the graphics on the latest Madden, when playing with my son recently, pretty much blew me away.

I had a similar experience seeing a new Kia in a parking lot last weekend. Not only did I do a double-take, but I stood there for a few seconds admiring a car that looked nothing like the Kias of the recent past.

That would have never happened in the Korean automaker’s first decade in the U.S.

It was timely, then, to see a new ad from Kia linking my favorite childhood video game to some classic football.

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