Car marketing has come to your home.
There was a time (like, yesterday) when direct marketing from car dealers meant opening your mailbox and finding a postcard with your name on it and the latest financial incentive for making a new-car purchase.
Now, a Porsche dealer in Canada has taken the game a step further and actually placed a new Porsche near the driveway of potential customers and snapped a photo.
It’s either brilliant, innovative direct marketing or a blatant invasion of privacy.
Or perhaps a little of both.