I’m not exactly sure why this is news, but NBC News has posted a story on the astonishing fact that young people shop for cars online, not in showrooms.
The story is full of facts and figures and percentages confirming that those belonging to Generation Y don’t begin at dealers when they shop for cars. Well obviously at CarGurus we know that, considering it’s what we do. Vehicle research, new or used, absolutely must begin online these days.
The opinions of others are just as much a part of vehicle research these days as checking spec sheets and reading professional reviews. Who has a better opinion to trust than someone who owns, or has owned, the same car?