Jaguar SUV Doesn’t Make Sense, But You’ll Want One Anyway

Admit it, you'd want one

Admit it—you’d want one

Peer pressure isn’t just for middle schoolers. Apparently, the pressure to follow the path of others never really goes away, and the inability say “no” can lead to some questionable outcomes. All it takes is a decision from one trendsetter, and pretty soon everyone else is trying to do the same thing.

Today I’m thinking about Porsche as the trendsetter with the Cayenne SUV. Yes, it’s a superior and well-respected vehicle now, but when it was announced there were plenty of people who thought Porsche had gone off the deep end.

Nope. Instead, it spawned a new category of luxury road-going performance SUVs. And now Jaguar wants in.

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