Here are some things we’ve learned about pickup trucks in the last decade:
Tough trucks sell really well.
Luxury trucks don’t sell well.
Tough trucks with hefty doses of luxury sell really, really well.
The first category includes the likes of the Chevrolet Silverado, Ford F-150, and Ram 1500. The second category includes the failed Lincoln Mark LT and the third category includes the GMC Sierra Denali, F-150 Limited, and Ram Laramie Limited.
Those “luxury” trucks can work just as hard, if not harder, than any other truck on the list and routinely sell for $50,000 or more.
So if an automaker known for its luxury sedans came out with a hard-working luxury truck, would it sell?
Probably not. But Lexus might want to try.