Does Brand Loyalty Still Exist?

Leasing accounted for 76 percent of new-vehicle volume for Mercedes-Benz

In the old days, a guy drove a Chevy truck, bought his wife a Chevy car, traded in his Chevy truck for a newer Chevy truck and made sure his kids drove nothing but Chevys.

When those kids grew up and could think for themselves, though, they probably decided to rebel by buying a Camry, or if they really wanted to tick off the old man, a Sonata. Chances are, those kids leased their new cars and thus developed a loyalty to their new brand, albeit a loyalty based on the convenience of renewing a lease.

Today, the idea of brand loyalty is becoming as antiquated as the 4-speed manual transmission. With so many quality choices in modern cars, why choose to stick with one particular brand?

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