Could a Pickup Spark the Comeback of Mitsubishi?

America must have a soft spot in its collective heart for Mitsubishi.

Theoretically, the company should have gone the way of Suzuki years ago, yet it still hangs on in the U.S. market and has proven itself as a scrappy little brand that is liked by just enough people to keep it running. As you may remember, Nissan purchased a 34 percent stake in Mitsubishi last year, and a U.S. rebirth for the brand would fit with CEO Carlos Ghosn’s goal to turn that alliance into one of the top three automakers in the world.

Could the addition of a few more vehicles bring the small Japanese automaker back to glory? Continue reading >>>