Porsche’s Profitable Problem

2015 Porsche 911 pic-5239915476691723324

Porsche has a problem.

It’s a problem no other automaker has but all of them would want. Most automakers build cars that live comfortable lives, sell pretty well for a while, and eventually evolve into something else or end production when they are no longer popular. If they’re lucky, perhaps they’ll spawn a fan club or two.

The cars that have managed to stay relevant for decades (Ford Mustang, Toyota Camry) are nothing like their former selves.

The Porsche 911 is different. This is one of those cars that’s been in existence for most of the last 50 years and has slowly and gracefully aged. With each passing model year the 911 gets only slight changes while retaining its trademark shape. One could argue that the design no longer belongs to Porsche, but to the legions of 911 owners and fans who have become part of the car’s epic history. The 911 isn’t just a car anymore, it’s become part of our culture.

So how does Porsche go about introducing a “new” 911 when it’s bound to keep the classic shape?

That’s the problem facing Porsche.

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