Scion is dead.
Long live Scion.
Toyota’s experiment of creating a lower priced car for young people has seen limited success. The biggest impact it’s had on the auto industry so far is starting the whole box-car craze.
Scion sales in recent years have been anemic, and its model lineup has failed to generate anything more than mediocre reviews. With the exception of the FR-S, Scion has been near flatline. The options?
Give up on the brand, or give it another shot of adrenaline.