The new Land Rover Range Rover (why do they name their cars like this?) Evoque (pronounced “evok” or “evoke”?) was launched at the Tate Gallery in Liverpool, an ugly building in itself. The Brits are going mad with the Evoque’s incipient success.
Tata Motors and Jaguar Land Rover PLC execs must also be dancing in whatever streets they dance in.
Apparently, LR has received over 20,000 pre-orders for the car, 6,000 from the U.S. Price will be $43,995 MSRP for the 5-door; add $1,000 for the coupe; three trim levels take you higher, to over $50K. The only engine for the U.S. is a Ford-sourced 2-liter EcoTec turbo with 240 hp. No diesel, no V6, big mistake.
I’ve written about the ugliness of this car before, but our CG readers disagreed: This piece drew lots of comments, almost all of which were in high favor of the car’s looks. The Evoque is going to be popular, not because it’s a great car, but because its looks are hot with a large segment of the public.