Samsung and FCA Partnership: Too Little Too Late?

FIAT self driving

Apple and Samsung are fierce competitors in the phone-and-tablet businesses. In the automotive world, Apple is taking the lead by not-so-secretly developing a vehicle, which presumably will be self-driving and electric.

Samsung isn’t developing such a vehicle, but could jump-start its involvement in the auto industry by making a major purchase from Fiat Chrysler Automobiles.

Magneti Marelli is a high-tech parts maker headquartered in Italy. The company has been a subsidiary of Fiat since 1967 but could now be sold to the South Korean tech company for $3 billion.

What does this mean for Samsung’s role in the growing world of autonomous cars?

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