Toyota Killing the Scion Brand, Keeping Some Cars

Scion-C-HR-Concept

Perhaps you’ve heard by now that Scion will soon be a thing of the past.

The brand that Toyota created 13 years ago to win younger buyers and act as a platform for new ideas will dissolve. Most of the brand’s current lineup, however, will remain available under the Toyota umbrella.

Usually when an automaker decides to end a brand, it discontinues both the brand and all associated models. Think Pontiac, Hummer, Saturn…the list goes on. This isn’t a traditional discontinuation, though. It’s more like a rollover.

And that’s actually really good news.

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