Cars Coming Soon: Acura Tweaks the Beak, Previews New Models

Acura ILX beak

One of the worst design decisions in recent memory came courtesy of designers at Acura, who thought placing the snout of a toucan on the front end of the company’s cars was a good idea.

The design has led to endless ridicule and even the admission that designers “may have gone too far” with what has become known as “the beak.”

In spite of all the negative feedback, the company has chosen not to abandon the beak, but instead to tone it down on future models. Will that help the Acura stable become less awkward? Probably not.

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