Audi Gets Emotional With New A5 and S5 Coupes

Audi is jumping feet first into what it calls a “highly emotionally charged segment” of the automotive market by introducing two new vehicles for 2008. Those vehicles are the Audi A5 and the S5, and the emotionally charged segment to which Audi refers is the specialized realm of the Luxury Coupe, which is becoming more competitive and is certainly a highly prestigious segment for automakers. And a quick glance at Audi’s two new luxury coupes will tell you that “emotional” is exactly what the German automaker was aiming for in designing these vehicles.

Just check out that deep grille (a definite design trend for 2008 vehicles), those sweptback headlights, the stunning wheels, the wide stance, sporty overhangs, and flowing lines of the A5 and S5, and you’ll see what we mean. Who wouldn’t want to drive this car from one end of the country to the other and back? A car like this would certainly be an emotional buy, with the primary emotion being happiness.

The A5 and S5 luxury coupes are scheduled for their official unveiling in early March at the Geneva Auto Show, so details on the two cars are still limited, but this much we know. The A5 will be the grand touring model (read super-luxurious), while the S5 will be a sportier version of the same car.

Both models are designed to comfortably seat four passengers, and will be powered by FSI (direct injection) engines — a 3.2-liter V6 for the A5 and a 4.2-liter V8 for the S5, with horsepower for the A5 at around 260 and around 350 for the S5. Audi will push the vehicles’ front axle forward just a bit, with the engines riding behind it to improve balance and handling. Transmissions will be a six-speed manual or a continuously variable multitronic automatic gearbox, also called a continuously variable transmission or CVT.

Audi also notes that the A5 and S5 will feature a completely redesigned suspension with a new rack-and-pinion steering system, as well as Audi’s Quattro all-wheel-drive system, 17-inch alloy wheels, an automatically opening trunk, a keyless entry system, an electromechanical parking brake, and a comfort key. A three-zone air conditioning system, a panoramic tilting roof, navigation and audio systems, and Audi’s parking system with a rearview camera are also part of the package.

All in all, it sounds like an impressive package. So get your emotions ready — the Audi luxury coupes will be rolling into U.S. showrooms later this year.

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