Automakers Choosing Galleries, Fashion Shows Over Auto Shows

Enthusiasts can see cars close and personal at auto shows. But now, automakers are looking for opportunities to reach a new group of shoppers in different settings. Automakers have been getting creative, stepping into more artistic pursuits to introduce shoppers to new cars — and we’re not just talking about the latest Marvel movies. We took a look at 2018 to see what new avenues automakers are exploring to introduce us to their cars. Continue reading >>>