It seemed for a while that Buick was on the cusp of something great. The company had successfully turned away from the stodgy brand image of decades past and started to produce cars that were sexy and desirable.
For the first time in recent memory, Buicks turned heads on the street and caused many folks to utter the words, “That’s a Buick?”
Unfortunately, good design isn’t the only factor in selling cars. In the near-luxury space, which is where Buick wants to find success, a car must be sexy, youthful, and affordable. Even more importantly, a car has to offer a value proposition that no other car can match.
That’s where Buick has struggled, and the effects are starting to show. The first casualty is the Verano.