Buick’s new Verano is a stylish compact sedan striving for a niche in what some call the “lower-end luxury brand” segment. Buick hasn’t made a small car like this in 20 years, and from what we read, it should pull in its share of American buyers who want something smaller than but just as nice as the Regal.
Last year, Buick grew 52 percent, the most of any volume brand in the U.S. The company has gotten good at finding and exploiting niche markets for its products, as it did with the beast-like Enclave.
MSRPs of cars like the Lexus IS 250, the Audi A3 and the Acura TSX start a good deal higher than the Verano’s $23,470. The top trim is $29,490—$1,000 less than the Acura TSX and nearly $5,000 less than the IS 250.
Price is only one factor, of course. Built on the Chevrolet Cruze platform, the car is supposed to be super-quiet, as the engineers paid attention to everything from tires to the acoustic-laminated windshield.