More on Tesla: Why Part Deux Will Work

2016 Tesla Model X

Last week, Elon Musk, the founder of Tesla, unveiled his Master Plan, Part Deux, on his website. It lays out his plans for where his futuristic company will go in the next decade.

Now there are those of you out there who are wondering about his Master Plan, Part One, which included the following goals:

  • Create a low-volume car, which would necessarily be expensive;
  • Use that money to develop a medium-volume car at a lower price;
  • Use that money to create an affordable, high-volume car; and
  • Provide solar power.
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Tesla’s Master Plan, Part Deux: Anticipating a New World


Ten years ago, Tesla CEO Elon Musk showed the world his plan to grow his electric car company into an international powerhouse. In his original master plan, posted in 2006, Musk summarized his ambitions by saying Tesla would:

  1. Build a sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. While doing the above, also provide zero-emission electric-power generation options

Mission accomplished.

With 2016 upon us, Musk has published his new master plan. It’s equally ambitious, if not more so, and includes some bombshells that give clues to Mr. Musk’s intentions to change our world for the better.

Perhaps the best idea in Musk’s “Master Plan, Part Deux,” is for an electric semi truck. Shocking, right?

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Could Now Be a Good Time to Buy a Tesla?

2015 Tesla Model S

Tesla has seen a lot of time in the news during the past couple of weeks over crashes involving its Autopilot system. Low gas prices also might be hurting its business plan, and there are some growing questions about reliability. This all begs the question: is now the right time to think about buying a Tesla? The answer is a qualified “maybe,” because the decision essentially comes down to how much risk you’re willing to assume.

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When Should We Declare Fossil Fuels Dead?

Tesla Supercharger

Kimbal Musk is the brother of Elon, the billionaire founder and CEO of Tesla Motors. He serves on the board of Tesla and is an advocate for finding new ways of powering, and feeding, our world.

My wife and I had the opportunity this weekend to meet with Kimbal in Las Vegas along with Bill Nye, the famous science guy.

Both were adamant that the time has come to change the world and move away from fossil fuels. I’ve been slow to get on board with that idea, but I finally think that they are correct. Automakers and consumers are starting to realize it, too.

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Tesla Announces “World’s Best” Warranty

Tesla Model S

A lot of people in advertising seem to think they can add instant credibility to their marketing message by adding a superlative or two to the copy.

Calling a product or service the “best” or the “biggest” or the “most” is pretty common practice, but this rarely means anything, since such labels are typically subjective marketing speak and used everywhere, all the time.

Tesla Motors posted a piece on its blog Friday announcing the “World’s Best Service and Warranty Program.” Well, that’s a mighty bold statement to make, but then again, Tesla is a pretty bold company and tends to back up what it says.

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Tesla Goes Its Own Way, Debuts New Lease Program

Tesla Model S

Tesla hasn’t done much that’s conventional in the car business. Just being successful as an independent U.S. automaker is unconventional enough, but the feisty maker of sexy electric cars has shunned the traditional dealer network and, now, debuted a whole new way to finance a Model S.

Well, mostly new. It’s essentially a lease. And a purchase, but with all kinds of asterisks and “true cost of ownership” numbers involved. But is the new financing program truly revolutionary, as Tesla CEO Elon Musk has suggested?

Well, yeah, the idea actually is. Don’t expect to drive a new Tesla for dirt cheap (not even close), but Tesla’s new financing plan should pique the interest of more than a few potential buyers.

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Musk vs. The New York Times: The Tesla Showdown!

2013 Tesla Model S

I don’t know why people continue to be surprised that electric cars have range limits. My 8-year-old daughter has an electric scooter and loves it, but knows it’ll die out somewhere around the 25th time down her long driveway and she’ll end up pushing it back to the garage. It doesn’t make her angry or surprise her, it’s just expected. Meanwhile, my son knows his gas-powered go-kart will run until the tank goes dry. Similar concept, different fuel. One can be refueled in about 30 seconds, while the other takes all night.

These are kids’ toys, and there’s no mystery involved.

Yet auto writers seem to love it when their test EV runs out of juice somewhere along a pre-determined test route designed to push the limits of range. Why? Because it gives them something to rant about. They can say things like, “Aha! This car left me stranded!”

That makes for a much more interesting story than reporting that a car finished a test loop without issue.

By now most people on Earth probably know about the New York Times writer and his adventures with a Tesla Model S, as well as Tesla CEO Elon Musk’s fiery reply. Come on guys, let’s just hug this thing out.

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Elon Musk: The Man and His Dream

Tesla Model S

We at CarGurus Central are big fans of Tesla Motors.

The company, led by determined businessman Elon Musk, is one of contradictions. It is scrappy yet innovative. It’s an underdog yet a major player in a new automotive era. By all rational reasoning, the company shouldn’t exist. A startup business chasing a theoretical auto market shouldn’t have a chance at success when competing against the big, established players in the automotive business.

An electric-only carmaker could easily be laughed straight off the assembly line.

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