Kia wants to get into the luxury game.
Its sister company, Hyundai, dabbled in luxury for a few years with the Genesis and Equus sedans before finally announcing that it would launch a separate luxury brand to compete with the likes of BMW, Mercedes-Benz, and Audi. That new brand, called Genesis, will launch in Hyundai dealerships this year and offer up to six models by 2020.
This post, though, isn’t about Hyundai.
Kia also produces a luxury liner, the well-appointed K900, but it’s struggling to find a place in the world.
A recently completed long-term review of the car said,