Honda Won’t Let it Go: New Ridgeline Coming Next Year

2017 Honda Ridgeline

Remember the movie “Rudy,” about the young man who desperately wanted to play football for Notre Dame but lacked the resources to make it happen?

The Honda Ridgeline is the Rudy of trucks.

Honda has wanted to play in the midsize truck market since the Ridgeline was introduced in 2005. The truck, however, never sold enough to be labeled a success. Still, the little Ridgeline hung on, clinging to hope and barely selling enough to keep going.

It probably should’ve been discontinued years ago. Instead, after a brief hiatus, the Ridgeline is poised for a 2016 revival.

With 2016 models from other automakers making a splash and revitalizing the midsize market, maybe things are primed for the next Ridgeline to finally grow up and compete.

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Honda Ridgeline Gets Discontinued and Reborn

The 2005 Honda Ridgeline...

The 2005 Honda Ridgeline…

Some say it’s a truck in appearance only, used only by men who want a truck but who also have wives determined to keep that from happening.

The Honda Ridgeline has, for nearly a decade, stood bravely in the shadow of real trucks and pretended to be just as good. With looks resembling a cross between a Chevy Avalanche and a Subaru BRAT, the Ridgeline shook up the truck world when it went on sale in 2005.

In the years since, sales trailed off, and plenty of people relegated the truck to the “I’m sure it’ll be discontinued soon” list.

Like a real pickup in the depths of an unescapable mud pit, it pushed on, slowly, toward its ultimate demise. Two years ago news surfaced that the Ridgeline would finally, mercifully, be put out of its misery.

But then something crazy and unexpected happened.

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