Take a guess on how much money General Motors makes every time it sells a Tahoe. I’m not going to tell you yet, but I will say that knowing might change how you negotiate for the biggest of the big SUVs.
You probably won’t score much of a discount, though, because it’s those profits that help keep GM afloat and allow it to field entries in other, less profitable, markets.
The Suburban, Yukon, Escalade, and Tahoe make up about half of the full-size SUV market in the United States. There is some competition in the market, and prices can be incredibly high, which makes me wonder: Are GM’s SUVs selling because they’re great or because the competition is too expensive?
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