The truck wars, for both midsize and full-size trucks, kicked off in earnest last year, as we saw the debut of the 2020 Jeep Gladiator, 2019 Ford Ranger, the new 2019 Chevy Silverado, and the new 2019 Ram 3500 at the Los Angeles and Detroit Auto Shows. (more…)
When I first saw the press release announcing a starting price of $40,995 for a new trim of the Chevy Colorado, I thought, “Well here we go, we’ve entered the era where a $40,000 midsize truck is normal.”
Prices for the Toyota Tacoma can eclipse the $40K mark, and the addition of the Colorado just made the number all the more normal.
Except on closer inspection, there’s nothing normal about this $41,000 Colorado. In fact, you should probably go get one. Continue reading >>>