Automakers Choosing Galleries, Fashion Shows Over Auto Shows

Enthusiasts can see cars close and personal at auto shows. But now, automakers are looking for opportunities to reach a new group of shoppers in different settings. Automakers have been getting creative, stepping into more artistic pursuits to introduce shoppers to new cars — and we’re not just talking about the latest Marvel movies. We took a look at 2018 to see what new avenues automakers are exploring to introduce us to their cars. Continue reading >>>

Volkswagen Arteon: The Next VW Nobody Buys?

The Volkswagen Phaeton was the answer to a question nobody asked.

It quietly debuted as the flagship VW sedan but came with the price of a well-equipped 7 Series. The Phaeton died an uneventful death after it became obvious that executive-level buyers prefer executive-level brands.

Very few people wanted to spend upward of $80,000 and stare at a Volkswagen logo.

Has Volkswagen learned from the error of its ways? Maybe. Continue reading >>>