When I first heard the term “car punching,” I imagined groups of rambunctious teenagers vandalizing cars on dealer lots.
It turns out car punching isn’t quite as scandalous, but still isn’t an ideal practice. The term is in reference to car dealers that artificially increase sales, which can pad the bottom line and give automakers an edge when reporting sales numbers.
Carmakers are constantly battling for the sales crown, and car punching could be the dirty little secret that pushes one company over the edge.
How does it work?