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Nissan Murano CrossCabriolet Takes On Audi A4, BMW 3 Series, Lexus R

Last updated: Nov 8, 2019 at 1:42PM
Published on: Mar 23, 2011 by tgriffith

You gotta give Nissan credit for setting its sights high.

With its new, and extremely odd, Murano CrossCabriolet, Nissan hopes to snag buyers away from the Lexus RX, Audi A4 and BMW 3 Series. That’s certainly a strange mix of competitors, but at about $47K, it’s certainly priced with those vehicles. But will it actually take sales from them?

Maybe that’s not such a far-fetched proposition.

By all accounts, the Murano CrossCabriolet shouldn’t even exist. At any other automaker, the idea would have never gone further than a designer sketch or, at the most, a one-off auto show concept. A convertible SUV just isn’t on the shopping list of most carbuyers. Yet somehow the lure of creating something entirely different prevailed over common sense and the Murano convertible has been born.

If you’ve ever been to a topless beach you know the result. The lure of seeing sleek and sexy topless bodies; destroyed by the reality of something that really has no business going topless. That’s the Murano.

That said, though, Nissan did its homework on this vehicle, giving it Infiniti-like luxury touches and creating a design that isn’t nearly as awkward as photos may have you believe. While it’s not quite beach-ready, one could be forgiven for wanting to take a long second look.

Since there’s nothing else on the road like it, maybe $47K isn’t too much to fork over for exclusivity factor. For the guy in SoCal who doesn’t want to be just another BMW, Lexus or Audi statistic, the Murano CrossCabriolet might make sense.

Mike Drongowski, Nissan’s senior manager of product planning, told Autonews,

We continue to challenge what people think about what they drive and why they drive what they do. It might not be a typical choice for a product, but it’s consistent with who we are as a brand and our history of innovation.

Nissan’s brand experience indeed continues to evolve into one of innovation and cutting-edge design, and in that respect the Murano CrossCabriolet fits right in. Who knows, if this thing takes off we could see similar models coming soon…

Do you think the Murano CrossCabriolet could inspire a convertible Lexus RX or BMW X5?

-tgriffith

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Filed Under: General Chat Tagged With: Audi A4, BMW 3 Series, BMW X5, Lexus RX, Nissan Murano CrossCabriolet convertible

Reader Interactions

Comments

  1. Avataralvinmarkel says

    July 27, 2011 at 12:55 pm

    Its good to see new models from various brands to compete with each other in a healthy way, and in the process the consumers would be benefited with new high performing models.

  2. Avatartgriffith says

    March 23, 2011 at 12:29 pm

    @ Chris
    Oh it’s real alright, as I’m sure your local Nissan dealer will happily explain!

  3. AvatarChris says

    March 23, 2011 at 12:27 pm

    They are not seriously building this, are they? I imagine the Nissan talks going something like this.

    Well the Cube is ugly, but just not ugly enough
    But what about the Juke?
    Even uglier, but still not ugly enough
    What if we made the Murano a convertible?
    Great idea!!! That will definitely be ugly enough.

  4. AvatarScott Mikkelson says

    March 23, 2011 at 10:58 am

    who on earth would buy this? It looks they tried to modernize a PT Cruiser-modern retro?

Trackbacks

  1. Nissan on the Move, But Not in the U.S.? | The CarGurus Blog says:
    July 28, 2011 at 1:11 pm

    […] seem to hear much about Nissan cars—unless somebody is reviewing the Juke, the Cube or the Murano CrossCabriolet, and poking fun at […]

  2. Cars Coming Soon: Laser-Powered Mazda, Another New Lamborghini, No Jeep Pickup... Yet | The CarGurus Blog says:
    June 30, 2011 at 5:02 am

    […] Alas, only one of those new models appears to be on the horizon; though engineers are crafting concept versions of both. Company execs will then decide which gets the nod for production. My vote is for the sedan because it opens the possibility of more variants: convertible, coupe,  front-engine (gasp!) Panamera sibling… A crossover SUV is just a crossover SUV (unless you are Nissan and just lop off the top.) […]

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