You gotta give Nissan credit for setting its sights high.
With its new, and extremely odd, Murano CrossCabriolet, Nissan hopes to snag buyers away from the Lexus RX, Audi A4 and BMW 3 Series. That’s certainly a strange mix of competitors, but at about $47K, it’s certainly priced with those vehicles. But will it actually take sales from them?
Maybe that’s not such a far-fetched proposition.
By all accounts, the Murano CrossCabriolet shouldn’t even exist. At any other automaker, the idea would have never gone further than a designer sketch or, at the most, a one-off auto show concept. A convertible SUV just isn’t on the shopping list of most carbuyers. Yet somehow the lure of creating something entirely different prevailed over common sense and the Murano convertible has been born.