You don’t need to wait for Sunday to see the best part of the Super Bowl. Sure, the Patriots and Falcons will deliver an epic game of back-and-forth offensive warfare, but honestly the best time to get up and use the restroom is just before the next commercial break.
Automakers love to showcase their creative talents and introduce new vehicles and marketing campaigns while virtually everyone in the world is tuned in to the greatest sports show on Earth.
This year, ads from Audi, Mercedes, Lexus, Kia, Honda, Buick, and more have already been released. A common theme this year? Activism.
Click through to see the ads, and be sure to let us know which is your favorite so far.
If you have a daughter, Audi’s ad will probably bring a tear to your eye:
Honda’s ad will inspire you to follow your dreams thanks to Steve Carell, Tina Fey, Stan Lee, Robert Redford, Magic Johnson, and more. Here’s a teaser:
Kia’s ad will make you want to take the easy way out on environmentalism:
Other ads are just plain silly. Buick’s, for example, tackles the “That’s a Buick?” theme in a fun way:
Mercedes, Peter Fonda, Steppenwolf, and the Coen Brothers teamed up to bring you this:
While Lexus attempts to put some emotion into its machines with an ad featuring the fluid movement of a human:
Ford has chosen to take us on a journey to the future of transportation, rather than sell a particular product:
You won’t see this ad during the game unless you live in California, but here’s an appeal from Toyota to drive cleaner and help save the world:
One automaker we haven’t heard from yet is FCA. Chrysler, in years past, has surprised us with highly-charged emotional spots that comment on the state of the USA and invoke a certain pride in country. I guess we’ll have to tune in to see what, if anything, Chrysler has in store this time around.
What’s your favorite Super Bowl car ad so far?