Marketing can be a company’s best friend when done correctly, or it can incite anger and lawsuits if done incorrectly.
Ford is learning the importance of truth in marketing, as some customers are discovering that their Shelby GT350s aren’t holding up on the track quite as well as Ford promised.
Before we go any further, it’s important to remember that Ford hasn’t done anything wrong, nor is there any confirmation that the automaker purposely sold the GT350 as something it isn’t. What we do know is a group of owners have experienced serious overheating issues while on the track, and a couple of law firms have taken notice. Continue reading >>>