The Arrival of the $70,000 Pickup

2016 Ford F-150 Limited

The only pickup ever made with a carpeted bed was a Ford product.

The Lincoln Blackwood survived in the United States for a single year after being touted as a luxury truck. People didn’t buy it because it had one major problem: It couldn’t perform as an actual truck.

The Blackwood was sold for the 2002 model year and available with rear-wheel drive only. The exterior of the bed had aluminum pinstripes running over fake wood inserts, while the interior was finished in plush carpeting and covered with a powered tonneau cover.

Truck guys laughed at the truck, while luxury buyers scoffed at the idea of needing a $52,000 truck.

Fast-forward to the 2016 model year, and Ford seems to have figured out the equation for building a luxury pickup that will be able to get used as a truck.

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