Pickup Trucks Are The New Luxury Vehicle

Luxury trucks are gaining popularity, and fast. And now that the world of pickup trucks includes options that can cost nearly six figures, automakers are lining up to deliver even more luxurious examples.

Here’s what NBC News says:

The pickup segment “is ripe for a premium vehicle,” much like the SUV market was, not that long ago, said Dieter Zetsche, the head of Mercedes-Benz and CEO of the brand’s parent, Daimler AG. While Zetsche is right about demand for luxury pickups, the reality is that Mercedes is already late to the party.

Less than two months ago, Ford launched the all-new F-Series Super Duty Limited. It may not boast quite the chic of a Mercedes, but it shares many of the features — including two-tone leather seats; premium stitched leather-wrapped steering wheel, armrests, and instrument panel; and hand-finished dark ash wood trim. It starts at $87,100 and nudges closer to $95,000 when fully loaded.

Yes, in case you missed it earlier, Mercedes-Benz is launching a luxury pickup. That may have sounded crazy just a couple of years ago, but the market today is ready, and the truck will, guaranteed, find buyers.

Unless, of course, those potential buyers wind up in a Ford, Dodge, or GMC first.

In addition to the Super Duty mentioned above, Ram has released the Limited Tungsten trim that is available on the 1500, 2500, and 3500 models. I built a 3500 Mega Cab 4×4 diesel-powered Tungsten model on the Ram website and brought the final price up past $76,000.

You know, for research.

Similarly, a GMC Sierra 2500HD Denali can set a buyer back close to $70,000.

A person could buy one heck of a BMW sedan for those prices. If current trends hold true, though, people might rather have all the luxury of the BMW and the capability of a truck to tow and haul whatever they want.

Would you rather drive a luxury sedan or a luxury pickup?


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