The Arrival of the $70,000 Pickup

2016 Ford F-150 Limited

The only pickup ever made with a carpeted bed was a Ford product.

The Lincoln Blackwood survived in the United States for a single year after being touted as a luxury truck. People didn’t buy it because it had one major problem: It couldn’t perform as an actual truck.

The Blackwood was sold for the 2002 model year and available with rear-wheel drive only. The exterior of the bed had aluminum pinstripes running over fake wood inserts, while the interior was finished in plush carpeting and covered with a powered tonneau cover.

Truck guys laughed at the truck, while luxury buyers scoffed at the idea of needing a $52,000 truck.

Fast-forward to the 2016 model year, and Ford seems to have figured out the equation for building a luxury pickup that will be able to get used as a truck.

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The World’s First Luxury Compact Pickup?

Mercedes-Benz pickup truck

I had to read the date a couple of times when I saw the headline. Stories that seem even slightly unbelievable at this time of year often catch vulnerable folks off guard if they don’t keep a keen eye on the calendar.

On April First of each year, car websites love to see how far they can push the limits of reality as they come up with stories later revealed as April Fools’ jokes.

But the story I read was published prior to April 1. Here it is late March, and news is spreading that Mercedes-Benz will build a pickup.

What could this mean?

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