It’s easier than ever for an automaker to stand out from the crowd. Before the proliferation of touchscreen infotainment systems and advanced safety features, luxury automakers relied on a car’s high-quality interior materials, high-end stereos, and exceptional performance characteristics to differentiate it from the competition.
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Automakers Offer Interactive Experiences Leading Up to the Big Game
Car commercials during the Super Bowl are about as American as football. And while there are several automakers that will continue the tradition this year, including Audi and Mercedes-Benz, another pastime is taking root off the television screen. [Read more…] about Automakers Offer Interactive Experiences Leading Up to the Big Game