The front end looks like the face of a Cabbage Patch Kid. The rest of the Genesis, though, is a beautifully compelling car that people should genuinely desire. It’s dazzling, even with the squished cheeks and broad smile.
The design direction of Genesis, Hyundai’s new luxury brand, debuted last week in New York and seems to have squashed any rumors that the brand’s cars would be nothing more than rebadged Hyundais.
If the production versions of the coming Genesis G70, G80, and G90 look anything like this, we can be sure that affluent young buyers will take notice, and Lexus and the Germans will feel some competitive heat.
Yes, Genesis could be the real deal.
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