Allow me to take you back in time. Let’s go to the early 1990s and stroll right on up to 2015 or so.
I want us to take a look at luxury cars during our journey. Specifically, let’s focus on Jaguar and Lexus.
Lexus was still new to America after being introduced in 1989 with the LS 400 sedan. The company took pride in creating a luxury car that was high in comfort while possessing a certain understated elegance.
Lexus appealed to people with similar qualities. Conservative older folks flocked to Lexus because it provided the reliability and unassuming looks of Toyota with the comfort and interior class of traditional German luxury brands.
Other luxury makers, including BMW and Jaguar, touted performance and unique design as selling points. Lexus buyers wanted none of that and enjoyed decades of low-profile luxury motoring.
Those days are gone. Continue reading >>>