Will a New Corvette Appeal to Younger Buyers?

Chevrolet has a problem with the Corvette. Despite efforts to appeal to a younger audience with the sleek C7 Stingray, the Corvette remains an old man’s car.

The average ‘Vette buyer is a 59-year-old male, but Chevrolet would love to start sending Corvettes home with guys and gals a decade or two younger. Certainly the C7 appeals to a younger crowd, but the Corvette brand has become associated with being a mid-life crisis purchase. When was the last time you saw someone driving a Corvette who didn’t have white hair?

Younger folks tend to buy the Camaro or Mustang.

Part of the reason is because older buyers are usually better-equipped to buy such an expensive car than their younger counterparts. In fact, more than 40 percent of Corvettes are purchased with cash.

There’s a new Corvette on the horizon, though, that might be enough to persuade younger folks with extra cash to jump on the Corvette train. Continue reading >>>