Will a New Corvette Appeal to Younger Buyers?

Chevrolet has a problem with the Corvette. Despite efforts to appeal to a younger audience with the sleek C7 Stingray, the Corvette remains an old man’s car.

The average ‘Vette buyer is a 59-year-old male, but Chevrolet would love to start sending Corvettes home with guys and gals a decade or two younger. Certainly the C7 appeals to a younger crowd, but the Corvette brand has become associated with being a mid-life crisis purchase. When was the last time you saw someone driving a Corvette who didn’t have white hair?

Younger folks tend to buy the Camaro or Mustang.

Part of the reason is because older buyers are usually better-equipped to buy such an expensive car than their younger counterparts. In fact, more than 40 percent of Corvettes are purchased with cash.

There’s a new Corvette on the horizon, though, that might be enough to persuade younger folks with extra cash to jump on the Corvette train. Continue reading >>>

GM Gears Up for Plant Upgrade to Build New C8 Corvette

c8 vette

The hype leading up to the new C7 Corvette was unlike anything in the history of Corvette. Early rumors swirled of a possible rear mid-engine setup, followed by “news” that the C7 would have the same split rear window as the famous 1963 Sting Ray.

Obviously neither of those came to fruition. The Corvette has always been a front mid-engined car, with the motor pushed back to be centered over the front axle. Even without a rear mid-engine (RMR) layout, the C7 has become one of the most lauded ‘Vettes ever produced and is turning heads on the streets and drawing comparisons to Ferrari for its design.

Yes, the C7 Corvette is one hot car.

Could the C8, due for the 2019 model year, be even hotter?

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