Toyota’s Partnerships: Good for Toyota, Good for the Industry

2018 Toyota Supra

Toyota is one of the world’s largest automakers, but at least one of its coolest cars is the result of a partnership with another automaker.

Automotive partnerships don’t always work. One failure that comes to mind immediately is the Chrysler TC by Maserati.

I guess “failure” might be a little harsh, because the car does have its own club and plenty of fans. Those people see the car as misunderstood and elegant, while the rest of the world sees a Chrysler K-car with a spit-shine.

The TC lasted only three model years and cost close to $40,000 when new. That high price bought a Maserati body with a Chrysler engine, pretty much the worst from each partner at the time.

Toyota seems to have the partnership thing figured out, though, with at least three marriages to other major automakers. Will they fare better than the Chrysler-Maserati tie-up?

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Toyota and BMW Will Partner on New Car

Toyota FT-1 concept

Toyota teamed up with Subaru to build a sports car, and it ended up with the FT-86, known here in the States as the Scion FR-S.

The car is significant because it’s the first time in many years that Toyota has injected some rear-wheel-drive fun into its lineup. The only problem is that the car is a bit underpowered. The FR-S is fun to drive because it’s perfectly balanced and handles beautifully. It won’t, however, win a lot of speed races and isn’t very refined or comfortable.

The other mistake I think Toyota made was badging this car as a Scion. It would have been better for the car’s image had it worn a Toyota badge.

Toyota’s next partnership, now confirmed, will result in something just a little faster and, we hope, all Toyota.

Buckle up, friends, because BMW and Toyota have announced that they are moving forward with the joint development of a sports car.

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What’s the Perfect Used Summer Roadster?

Toyota MR2

I have a new mission in life:

Find a roadster.

Summer’s here, and fun, fast open-top driving should arrive with it. I have some summer road trips coming up, and they would be infinitely more enjoyable behind the wheel of a rear-wheel-drive thrill machine.

I’m thinking something small, light and quick, but still masculine and powerful. So the Miata is out.

Something new is out, too, as finances currently dictate that I fill the garage with a pre-loved used model. Well, truthfully, finances also dictate that I wait until I have a garage, but that’s just a matter of logistics.

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