Are U.S. Truck Prices Artificially Inflated?

2013 Chevy Silverado

The Detroit News yesterday morning said,

Some industry experts believe American consumers are paying thousands extra for pickup trucks because of a lack of true market competition.

Well that’s disheartening, isn’t it?

How many years have faithful buyers of F-150s, Silverados and Ram pickups been paying more than they should for their American workhorses? What about faithful repeat buyers, who religiously remain loyal to a brand and buy new on a regular basis? Those guys have, theoretically, paid tens of thousands of dollars more than necessary for their made-in-America trucks.

It is interesting that the only full-size pickups sold here are the trucks made here.

Now think about the market for sedans and SUVs in this country. There are makes and models from Asia, Europe and North America in every corner of this great country. But even the pickups from foreign automakers, the Toyota Tundra and Nissan Titan, are built in the United States.

Why is that?

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