Why GM could revive a Hummer to battle the Jeep Wrangler
How about that.
The headline was more of an attention-grabber, but it proved to me that nothing is impossible, and automakers will do some crazy things to remain competitive. The likelihood of a revived Hummer truly is about zero, but that doesn’t mean General Motors can’t use former Hummer plans and build us something new.
The Hummer HX concept, pictured above, was to become the Hummer H4 and compete with the Wrangler. Obviously that all fell apart with GM’s bankruptcy, but now that things are back on track and gas prices are insanely low, the idea of a GM Wrangler-fighter looks pretty good.
In fact, maybe GM let Hummer go to soon.
The article said,
Sometimes concept cars are little more than mockups; the HX had a full spec sheet, including a 302-hp V-6, removable roof panels and 24 inches of ground clearance. The H4 would have been built off a modified version of GM’s mid-size truck chassis, but the economic collapse and GM’s bankruptcy sank the H4, the entire Hummer brand and the executives who wanted to kick Jeep in the teeth.
This thing was ready to go. Had Hummer stuck around, it probably would be giving Jeep a good fight. Sure, it would have struggled in the days of $4/gallon fuel, but Land Rover survived, so there’s no reason Hummer couldn’t have. Now that the cost of fuel is below $2 in much of the country, Hummer sales would be off the charts.
Need more proof that Hummer could probably thrive in this market? Used Hummers are currently listed for sale at relatively high prices. A late-model H2 can fetch over $50,000, while the more civilian H3 can be found for around $20,000. If there were new ones on the market, especially an H4 to compete against the Wrangler, you can be sure they’d be flying off dealer lots.
GM probably won’t bring the Hummer back, but it could introduce a GMC-badged version of something like the HX concept and attempt to knock Jeep off its perch. It may not happen, but the timing is right.
Should GM bring Hummer back?
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