Barring the stratospheric price of the Ford GT, the Blue Oval isn’t exactly known for high-priced luxury. That could be about to change, as an $80,000 Ford family hauler is now a reality.
Cars that cost upward of $60,000 and approach $80,000 used to be the realm of ultimate luxury and performance. We’re talking top-end BMWs and Jaguars that blend plush driving pleasure with spirited performance, not to mention a certain brand panache that justifies the price tag.
Today, the $80,000 price point is starting to encroach on mass-market brands. While we are not likely to see an $80,000 Taurus anytime soon, another Ford is dangerously close to breaking that not-so-budget-friendly milestone.
Once upon a time, trucks and SUVs were utilitarian and budget-friendly workhorses that effectively transported people and things without making much of a fuss. Those bare-bones vehicles can still be found at dealers around the county, but some popular nameplates are becoming fodder for only the wealthy.
Shoppers looking at the 2018 Ford Expedition Platinum may be in for the most sticker shock: the Platinum trim will now cost $73,905, or $8,505 more than the 2017 Expedition Platinum. Looking at the larger Platinum MAX model? That will be $76,595, or $8,540 higher than before. Finally, the 2018 Expedition encroaches on the $80,000 mark with the Platinum MAX 4×4 with a $79,740 price—$8,650 more than the outgoing Expedition trim.
The Expedition isn’t the only rig with an ultra-luxury price. The Ram 2500 Limited tops $60,000, while the Ford F-250 Super Duty, GMC Sierra 2500HD, and Chevy Silverado 2500HD can easily crest the $70,000 mark.
Competition is fierce in the full-size SUV and pickup markets, and while the Ram is currently the most expensive truck available, we predict that the first $100,000 non-luxury branded truck won’t be far off. If we include luxury brands, we’re already there. A new Cadillac Escalade ESV Platinum 4×4, for example, can top $100,000 with options.
Would you pay $80,000 or more for a high-end truck from one of the Big Three U.S. automakers?
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