Has Hyundai Built the First True 3 Series Killer?

Everyone wants a piece of the BMW 3 Series.

The legendary car has been in the U.S. since the 1970s, but reached its pinnacle in the 1990s, which has propelled the car all way into the 21st century with little competition to worry about.

Notice that I didn’t say with little competition. I said, “little competition to worry about.”

Automakers from Audi to Mercedes-Benz and Lexus to Jaguar have fielded competitors to the mighty 3, but none have outshined the Ultimate Driving Machine.

In test after test, the BMW has reigned supreme over other luxury compact sedans. Now, though, the Germans might have reason to start looking over their figurative shoulders, because there’s a Hyundai in the rear-view.

Well, actually, it’s a Genesis. The new luxury brand, owned by Hyundai, is already making waves in the luxury market and producing beautiful cars that are finding their way into garages all over the country. However, we should note that the Genesis G70, the car built to take on the 3 Series, isn’t even on sale yet. Any hype about it being as good as, or better than, the BMW is pure speculation at this point. But the numbers sure look good on paper!

So do the pictures.

The G70 is a stunner of a car. egmCarTech wrote,

With the intent to compete with the BMW 3-Series, the Genesis G70 has some big shoes to fill. As a looker, the G70 provides a new take on the compact luxury sports sedan in the exterior design department. For instance, it doesn’t particularly act like it’s trying to mimic any of its competition. Instead, the G70 sports various aesthetic traits that clearly separate it from the competition. As a result, the G70 is unique in its own right, meshing a hint of European influence with South Korean Gangam-style flare.

Looks are certainly a subjective topic, but the G70, in my humble opinion, is a rock star. Sure, it might show some influence from Ford, Bentley, and Aston Martin, but it wears its looks well and could compete with Bimmer on those looks alone.

Performance looks like a winner, too. The G70 will come with a multi-link rear suspension setup, dynamic torque vectoring, and even a standard mechanical limited-slip differential. Then there’s the power: A 2.0-liter turbocharged 4-cylinder will come standard, but the 3.3-liter twin-turbo V6 is where the money is. That motor will provide about 370 hp and 376 lb-ft of torque, which will translate to a 0-62 run of about 4.7 seconds.

A tech-loaded luxury interior rounds out the package, which, if priced right, should be enough to compel potential BMW buyers into the Genesis brand.

Should the 2018 arrival of the Genesis G70 be enough to scare BMW?

-tgriffith

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2 Comments

  1. Thanks your review – A tech-loaded luxury interior rounds out the package, which, if priced right, should be enough to compel potential BMW buyers into the Genesis brand.

  2. Well I have to ask myself are you an automotive Engineer or just a mere Automotive Journalist. Most of the Genesis line started in Hyundai with most models offshoots of a Ford Volvo Jaguar family platform. This makes considerable sense since it costs a bundle to crash test cars these days. So why not get one already certified at a bargain price. Then there are the power plants and emission testing so getting one already certified is another good deal. When Genesis was inside Hyundai it was the Fusion-MKZ-Volvo-Jaguar XF Version with the a drivetrain combining Aussie Ford Falcon and Jaguar running gear. One trip around the block in the Jaguar XF or the even more fabulous XFR and it was the car to get. Most people choked at the closing deal. But the few most wily of shoppers new that the Hyundai Genesis was the not so glamourous sister and was no slouch at all in the performance and handling department and could be driven out of the showroom at approximately 3/5 that of the Jaguar. Another side benefit was the much lower insurance costs for the Korean built Ford partnered platform.

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