Will Ram Change Everything, Again?

In 1994, the Dodge Ram changed everything.

Advertising for the new generation of early ’90s pickups took America by the storm, as the newest Dodge and its sleek, curvy looks captured the most macho of hearts.

People compared the front end to a semi truck, and the look transformed Ram pickups forever while elevating their perceived toughness.

While Ram trucks remain the third-best-selling truck brand in America, behind Ford and Chevy, the trucks have continually improved over the decades and have a devoted following of fans.

Now, thanks to a gust of wind and a well-timed photograph, we know how the next-generation Ram will look. Does it pay homage to the 1994 version that changed it all? Continue reading >>>