Alfa Romeo Outsells Volvo and Jaguar

Coeur d’ Alene is a small sleepy city in north Idaho with a population of about 50,000 people. It’s nestled between mountains and a large alpine lake and serves as a summer playground for boating enthusiasts and a winter wonderland for ski bunnies. Its downtown is lined with mom-and-pop shops and locally owned restaurants.

Not much happens in Coeur d’ Alene, but it’s a popular escape from the crowds of Southern California and Western Washington. Aside from the mansions lining the lake, there’s no real indication that Coeur d’ Alene is a city with money. In fact, driving through town suggests quite the opposite.

So you can imagine my surprise when I drove by a dealership, in a part of town surrounded by convenience stores and fast-food joints, lined with row after row of Maseratis and Alfa Romeos.

You know those large Toyota dealers in big urban areas that are packed with acres of cars? That’s how this dealership looked. It was an exceptionally out-of-place sight and left me wondering why all those cars are there and who’s buying them.

I looked to Google for the answer. Continue reading >>>