Two interesting things happened this week that must be a crazy coincidence, but make me wonder if Volkswagen and Metallica have some kind of secret marketing deal in place.
First, the legendary metal band released a rocking new single called “Atlas, Rise!” Shortly after, Volkswagen unveiled a new SUV called the Atlas.
Both Metallica and Volkswagen are staging a comeback of sorts. The aging band finally seems to have gotten back to its roots, and the German automaker desperately wants to leave its diesel scandal in the past.
Could Atlas save them both?