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Are There Any Bad Cars Left? Kia tops J.D. Power Initial Quality Study
If there’s one piece of advice I find myself sanctimoniously preaching to prospective car shoppers, it’s this: There’s no such thing as a bad car anymore.
Long, long ago, in the early 1990s, Kia Motors expanded to the United States, bringing with it little economical runabouts like the Sephia sedan and the Sportage crossover. There was just one problem: These cars weren’t exactly what we’d describe as “good.” Sub-100-hp engines, crude transmissions, and interiors featuring more plastics than Mean Girls. The little Sephia couldn’t even deliver great fuel economy, barely eking out 27 mpg highway with its automatic transmission. A ‘94 Ford Escort could manage 5 mpg better with nearly identical power specs.
But oh, how times have changed. Despite a poor first impression, Kia has emerged as a shining example of the fact that there really are no more “bad” cars. Every year, J.D. Power conducts its Initial Quality Study, wherein car owners are surveyed to determine which vehicles deliver the best experience within the first 90 days. By placing first on J.D. Power’s 2016 U.S. Initial Quality Study, Kia earned the honor of being the first non-premium brand in 27 years to take home Gold.