Could a Pickup Spark the Comeback of Mitsubishi?

America must have a soft spot in its collective heart for Mitsubishi.

Theoretically, the company should have gone the way of Suzuki years ago, yet it still hangs on in the U.S. market and has proven itself as a scrappy little brand that is liked by just enough people to keep it running. As you may remember, Nissan purchased a 34 percent stake in Mitsubishi last year, and a U.S. rebirth for the brand would fit with CEO Carlos Ghosn’s goal to turn that alliance into one of the top three automakers in the world.

Could the addition of a few more vehicles bring the small Japanese automaker back to glory? Continue reading >>>

Mitsubishi’s Fuel-Economy Issues Haven’t Hurt U.S. Sales

2016_mitsubishi_Lancer_GT

Mitsubishi doesn’t sell a lot of cars in the United States.

The Japanese automaker has teetered for years on the brink of pulling out of the market, but has managed to sustain itself within a tiny niche of affordable entry-level vehicles. There was a time when the company offered a full stable of vehicles, including the Endeavor SUV, Eclipse coupe, Galant sedan, and, of course, the cult-favorite Evolution.

Today’s lineup includes variations of the Outlander small SUV and a couple of miniature cars, the Lancer and Mirage.

Mitsubishi has certainly flown under the radar in recent years, which could be why a new scandal involving deceptive fuel-economy claims has gone largely unnoticed in the U.S.

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