Could a Pickup Spark the Comeback of Mitsubishi?

America must have a soft spot in its collective heart for Mitsubishi.

Theoretically, the company should have gone the way of Suzuki years ago, yet it still hangs on in the U.S. market and has proven itself as a scrappy little brand that is liked by just enough people to keep it running. As you may remember, Nissan purchased a 34 percent stake in Mitsubishi last year, and a U.S. rebirth for the brand would fit with CEO Carlos Ghosn’s goal to turn that alliance into one of the top three automakers in the world.

Could the addition of a few more vehicles bring the small Japanese automaker back to glory? Continue reading >>>

Mitsubishi Will Bring Back the Eclipse… In Name Only

If you were a teenager in the 1990s, there’s a good chance you wanted to own a Mitsubishi Eclipse. More than likely, it was the Eclipse Spyder that caught your eye and teased you with thoughts of sun-soaked road trips and the admiration of all your friends.

“One day,” you thought, “I’ll own one of those cars.”

Who wouldn’t want that sleek sports car with exotic looks and an affordable price tag?

The Eclipse was one of my teenage dream cars. However, if the 1995 me jumped ahead to 2017 and read about Mitsubishi’s plans for the Eclipse, the old me would be beside himself.

“They’re doing WHAT to the Eclipse?” Continue reading >>>